Dave Barker’s interest in graphic arts began in junior high school with a passion for photography. His interests expanded to designing advertising and marketing campaigns for EMS Week in the 1980’s. He designed and created his first web project for a statewide trade association in 1992. Since then, he has grown into a wide range of multimedia marketing – be it graphic design, websites, e-commerce, publications or adjunct marketing collateral.

Dave has formal education in graphic design, business management and photography which provided the foundations for his Fort Lauderdale, Florida startup firm, FotoGenX, in 2002. As an entrepreneur, Dave managed and developed national recruiting campaigns for the Fort Lauderdale and Miami Gardens, Florida Police Departments with ads published in Essence and Women’s Health & Fitness magazines and in the Spirit Airlines in-flight magazine, and continues to provide ongoing marketing support for both police departments by designing their newsletters, recruitment ads and other needs. He also designed all printed collateral for the Winterfest Parade 2006 and 2007 in Fort Lauderdale. Dave works with not-for-profit organizations such as the Lighthouse of Broward and Association of Fundraising Professionals providing design & layout services for their newsletters, event programs and other needs. Dave’s ongoing local and nationwide clients include two outdoor resorts, a national telecommunications company, U.S. Navy League and dozens of small businesses and not-for-profit organizations. Dave has designed countless business cards, logos, brochures, flyers and newsletters as well as large format projects such as billboards, taxi cab toppers and a bus wrap.

In 2005, Dave was hired by the Greater Fort Lauderdale Chamber of Commerce to work as their Marketing Director, while still working as a freelance designer. In his capacity as Marketing Director, Dave assisted in the re-branding of the Chamber and introduced new designs for their quarterly printed newsletters, e-marketing campaigns and assisted new Chamber members with the development of their own marketing.

In April 2008, Dave moved his business to Peoria, Illinois and re-branded as Spot On Concepts. While FotoGenX had its basis in marketing services and event & commercial photography, Spot On Concepts grew out of the need to steward the company’s marketing concept throughout the creative process, from concept to imaging to the final product. With Spot On Concepts, Dave is bringing together an in-house creative team with the background and experience to provide a much wider range of services to our clients, thereby fulfilling his vision of providing the best services available to his clients at a reasonable price.